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Smoky Mountain Mountain Outdoor Center is an independent, family-owned outdoor gear retailer based in beautiful Townsend, TN. We’ve built our reputation  by offering the very best gear, from the most respected manufacturers, including several brands that are “Made in the U.S.A.” SMOC is your one stop shop for epic tubing trips, scenic bike rides, and all the equipment and gear you need. We offer the products and services you need to enjoy your favorite mountain or water activities in safety, style, and comfort. Our shop features a “West Coast Vibe” mixed with a little mountain charm, along with friendly, knowledgeable staff members who are passionate about helping you find the gear and adventure best suited for you!

Tubing Rental

Tube Rentals
in the Smoky Mountains

River tubing should be an exciting experience. That is why we went the extra mile and had our tubes developed for the river. Our canvas covers and mesh bottoms will keep you afloat and not leave you stranded with a deflated tube while your family and friends float on. Come float with us and start the adventure you have been looking for.


Bike Rentals
in the Smoky Mountains

Whether biking the Townsend bike trails or peddling through Cades Cove we have you covered. Our bike rentals offer comfortable beach cruisers that are easy and fun to ride. Our Knuckle Busters Speed Shop can also hook you up with a Huntington Beach Bike Company (HBBC) custom cruiser to suit your personality. Ride with us and experience some of the most beautiful trails in the Smokey Mountains.


Tubing Rental
Tubing Rental

Get the Gear You Need

Grab some gear and head out to make your own adventure. We carry top brands in outdoor retail such as Patagonia, Yeti, Costa, Kavu and ENO for both everyday wear and outdoor excursions. Our staff are knowledgeable about the products we sell. They can answer any questions you may have and provide information as needed.


SMOC was a great experience. Our kids had never tubed before and they LOVED it. We really enjoyed talking with the owner. We really liked the fact that our tubes had a bottom. Our son started saying “butts up, rock safe” when we would go through the rapids. Can’t wait to see what the future holds for this place. We will be back!!! – Brandie Ryan Ezell

This place is amazing! Great, friendly staff. Very pleased with their service and hometown hospitality. Awesome merchandise, with a variety of name brand popular clothing. Best tubes to ride the river in Townsend. – Colette Liles

The BEST place to tube in East Tennessee!! I went with a large group and the check in process was smooth and simple and the staff got us on the river right away! The red tubes are super comfy, the staff is friendly, knowledgable, and motivated, and the gear in the store is amazing! Kavu, Yeti, you name it, they’ve got it! Can’t wait to go back!! – Emily Crisp